Affiliate disclosure: AI Tools Vetted is reader-supported. Some links below are affiliate links (marked “sponsored”). If you sign up through them, we may earn a commission at no extra cost to you. Our Jasper, Rytr and Frase links may be affiliate links. The order follows what each tool does on its official pages, not commissions.
Prices checked October 31, 2026, 09:13–09:14 BRT, on each vendor’s official US pricing page (USD, before tax), rendered in a browser. Prices change; confirm before you buy.
If you signed up for Copy.ai a few years ago to write ad headlines, product descriptions and social posts, the product you log into today is different. Copy.ai now sells itself as a “GTM AI” platform for sales and marketing workflows, and in October 2025 it was acquired by Fullcast, a revenue-operations software company. If that direction fits your team, stay. If you just want good copy at a fair price, here are the alternatives, grouped by the job you used Copy.ai for.
Quick picks
| If you used Copy.ai for… | Try | Entry price (official, Oct 31, 2026) | Free plan or trial |
|---|---|---|---|
| On-brand marketing copy | Jasper Check Jasper price | Pro $69/seat monthly, or $59/seat/mo billed yearly | 7-day free trial |
| Cheap everyday writing | Rytr Check Rytr price | Lite $9/mo | Free plan (10,000 characters/month) |
| Blog posts that need to rank | Frase Check Frase price | Starter $49/mo monthly, or $39/mo billed yearly | 7-day free trial, no card |
| Articles plus AI-search visibility | Writesonic | Starter $79/mo billed annually | Free trial |
| Quick drafts, no extra tool | ChatGPT or Claude | Free tiers available | Free tiers |
What changed at Copy.ai, and what it costs today
Two facts, both from official pages:
- Ownership. Copy.ai’s own announcement says “Fullcast has acquired Copy.ai to create the first end-to-end AI-native RevOps platform.” Fullcast’s press release is dated October 15, 2025 (Copy.ai, Fullcast).
- Positioning and price. The pricing page (October 31, 2026, 09:13 BRT) shows one self-serve plan, Chat, at $29/mo billed monthly, with unlimited words in chat, unlimited chat projects, access to OpenAI, Anthropic and Gemini models, and a “5 Seat” label. The page says annual billing saves 20%; we couldn’t get the annual figure to display, so confirm it on the page. Everything else, including Workflows and credits, sits under Enterprise with a demo.
So the self-serve product is now mainly a multi-model chat, and the heavier features (workflows, brand voice, infobase) are sold through sales. For the full breakdown, read our Copy.ai review.
The alternatives, by reason
Brand-voice marketing copy: Jasper
Jasper is the closest replacement if you used Copy.ai for marketing copy that has to sound like your brand. Its official pricing page (October 31, 2026, 09:13 BRT) lists Pro at $69/month billed monthly or $59/month billed yearly, per seat, with a 7-day free trial. Pro includes 1 seat, the Canvas content workspace, agents for core marketing workflows, and 2 Brand Voices, 5 Knowledge assets and 3 Audiences. Business is custom-priced and adds unlimited brand customization, a no-code agent builder, Jasper Grid and API access.
Pros: strongest brand-voice controls in this list; built for marketing teams; free trial.
Cons: pricier than Copy.ai’s Chat plan; each extra person is another seat.
Skip if your budget is under $20 a month. Compare the two directly in Copy.ai vs Jasper, or read our Jasper review.
Cheapest working option and free plan: Rytr
Rytr is the budget pick, but note that it has also changed. Its pricing page (October 31, 2026, 09:13 BRT) now leads with relationship and follow-up features (“Engage,” person research, daily briefings) alongside writing. For copywriting, what matters:
- Free: 10,000 characters a month, 40+ writing use cases, 30+ languages.
- Lite: $9/mo, “unlimited content creation” (unlimited characters).
- Personal: $19/mo and Pro: $49/mo add the relationship features.
The page says yearly billing saves 20%; the prices above are from the default view. Pros: cheapest paid plan here; a real free tier. Cons: fewer team and brand controls; the product is shifting toward communication tools. Skip if you need team workflows or approvals.
SEO articles with optimization: Frase
If you used Copy.ai’s blog-post tools, a dedicated SEO content tool will do more. Frase (October 31, 2026, 09:14 BRT) lists Starter at $49/mo monthly or $39/mo billed yearly (1 seat, 1 site), Professional at $129/mo or $103/mo billed yearly and Scale at $299/mo or $239/mo billed yearly, each with a 7-day free trial and no card required. It does research, briefs, AI drafting and scoring in one place.
Pros: built around ranking content, not just generating it; trial without a card. Cons: overkill for ad copy and social posts. Skip if you only write short ad copy. More in our Frase review.
Articles plus AI-search visibility: Writesonic
Writesonic now centers on AI-search visibility: tracking whether ChatGPT, Gemini and Google AI Overviews mention your brand, plus AI articles to fix gaps. On October 31, 2026 (09:14 BRT), billed annually: Starter $79/mo, Basic $199/mo, Growth $399/mo, with a free trial. That’s a marketing-team product, not a cheap writer. Skip if you don’t care about AI-search visibility. See our Writesonic review.
Grammar and rewriting, not generation
If you mostly used Copy.ai to polish or rephrase text you’d already written, you may not need a generator at all. A grammar and paraphrasing tool such as Grammarly or QuillBot covers that job. Our Grammarly alternatives guide covers that category.
Do it yourself: ChatGPT or Claude with a style guide
Copy.ai’s own Chat plan is built on models from OpenAI, Anthropic and Google, so a general assistant can do much of the same short-copy work. Write a one-page style guide (tone, banned words, three examples of copy you liked), paste it at the start of each chat, and you’ll get closer to “on-brand” than you’d expect. You lose templates and team sharing, which is what the paid tools sell.
Comparison table
Official pricing pages, checked October 31, 2026 (09:13–09:14 BRT).
| Tool | Best for | Lowest paid price shown | Free option | Brand voice controls |
|---|---|---|---|---|
| Copy.ai (Chat) | Multi-model chat; GTM workflows on Enterprise | $29/mo billed monthly | Not shown on pricing page | Enterprise features |
| Jasper | On-brand marketing copy | $59/seat/mo billed yearly | 7-day trial | Yes (2 on Pro) |
| Rytr | Budget writing | $9/mo (Lite) | Free plan | Limited |
| Frase | SEO articles | $39/mo billed yearly | 7-day trial | Not the focus |
| Writesonic | AI visibility + articles | $79/mo billed annually | Free trial | Not the focus |
Who should stay on Copy.ai
Stay if your team actually uses the GTM side: workflows that research accounts, enrich CRM data, draft outreach in sequence, and plug into your sales systems. That’s what Copy.ai and Fullcast are building toward, and none of the writing tools above replaces it. Also stay if the $29 Chat plan’s multi-model access and 5-seat label suit a small team. You can review the plan on Copy.ai’s pricing page.
How we evaluated
We read each tool’s official pricing and product pages (US view, USD) on October 31, 2026, grouped the alternatives by the job people used Copy.ai for, and cross-checked recent independent comparisons, discounting lists written by vendors that rank themselves first. Prices that load with JavaScript were read in a rendered browser view. We did not run our own output test and don’t claim one.
FAQ
What is the best free Copy.ai alternative?
Rytr has a free plan with 10,000 characters a month. General assistants such as ChatGPT and Claude also have free tiers. Jasper and Frase offer 7-day trials rather than free plans.
Is Jasper better than Copy.ai?
For brand-voice marketing copy, Jasper is more focused. For sales workflow automation, Copy.ai is. See Copy.ai vs Jasper.
How much does Copy.ai cost now?
On October 31, 2026, the self-serve Chat plan was $29/mo billed monthly, with a 20% saving on annual billing. Other plans are Enterprise, priced through sales. Details in our Copy.ai review.
Why did Copy.ai change?
It repositioned as a go-to-market AI platform, and Fullcast acquired it in October 2025 to build what both companies call an “AI-native RevOps platform,” according to their official announcements.
Can ChatGPT replace Copy.ai?
For short copy, mostly yes, especially with a style guide pasted in. You lose shared templates, brand-voice settings and team features.
Bottom line
Pick by the job: Jasper for on-brand marketing copy, Rytr for the lowest price, Frase for blog posts that need to rank. Stay on Copy.ai only if you want its sales and marketing workflows.
Sources
All checked October 31, 2026 (BRT), US view.
- Copy.ai pricing (09:13 BRT)
- Copy.ai: Fullcast Acquires Copy.ai
- Fullcast press release, October 15, 2025
- Jasper pricing (09:13 BRT)
- Rytr pricing (09:13 BRT)
- Frase pricing (09:14 BRT)
- Writesonic pricing (09:14 BRT)